Approach:
Collective Method worked closely with the CEO to understand the company’s evolution and current goals. Then, using a structured format, we held a strategic planning brainstorming session that identified the company’s strategic strengths and put them in context with the competitive landscape. Based on those factors, we set priorities for the year along with a plan for how they should be approached.

End result:
A dynamic planning document with goals and benchmarks to help guide the company’s mid-term progress.

Marketing
Project:
A growing technology firm in need of ongoing marketing support.

Approach:
Collective Method acts as the company’s marketing department, developing and implementing initiatives consistent with the company’s long-term objectives. For instance, we developed the company’s strategic marketing plan, write and distribute the company’s regular e-newsletter and manage special marketing communications projects.

End result:
The firm gets the benefit of a well-integrated marketing partner managing strategic and tactical initiatives when it wouldn’t otherwise be practical to hire permanent staff.

Public Relations
Project:
A local retailer needed strategic and tactical help announcing its expansion to a second location.

Approach:
Collective Method laid out the strategic objectives for the announcement, then crafted a press release that met the messaging requirements. We then distributed to a list of relevant local and city-wide online media contacts and worked with key influencers to ensure the story was covered in high-impact outlets and reached the target audience.

End Result:
The expansion was covered by the primary online media targets and received wide social media distribution. In every case the coverage was upbeat and on message.